We do not use fire retardants in our foam. Fire retardants are no longer required by law to be used in nursing pillows. In 17 years, and millions of moms and babies breastfeeding with our pillow, we have never had one issue with safety or health with the use of our pillows. We test all of our foam and products using Intertek laboratories, considered to be one of the leading independent testing laboratories in the world. All of our tests have passed the legal and strictest safety regulations. We always strive to stay ahead of the curve especially as it relates to safety for mom and baby, and therefore whenever new information comes out about what could be an issue, we always error on the side of safest for mom and baby by continuing to test, explore and remove these concerns.  This has always been our protocol for safety and we will continue to operate in this capacity. Members of my family and the My Brest Friend staff would not use our products, nor would we sell the My Brest Friend if we did not believe them to be totally safe, regardless of the legal compliance. – Andrew Zenoff, CEO and Inventor of the My Brest Friend.

Zenoff Products Mission Statement
My Brest Friend is honored to support you and your family. At My Brest Friend we are dedicated to providing the highest quality and most useful breastfeeding support products for moms and babies all over the world. Our mission is to support moms being able to give their full attention, optimum health and love to their babies. We strive to be the very best across all aspects of our business.

Zenoff Products History
Imagine the year is 1994 and you have a new baby. Together, you and your newborn will clock over 1,000 hours together at the breast. You look around for something to help you and your baby get positioned comfortably for this special time of togetherness, but find very limited options. You try a:

  • u-shaped pillow
  • a bed pillow
  • a large teddy bear
  • a rolled-up towel
  • a sofa cushion

Amazing as it seems, these were the choices available to new moms just 16 years ago. None of these choices stayed in place, and when Moms moved, babies often lost their feeding latch. So mothers would try to stay frozen in place for the whole feeding, which left them sore and uncomfortable.

We know because that’s where we came in.

The first pillow specifically designed for breastfeeding

My Brest Friend was developed in a “laboratory” of new moms, babies, and breastfeeding experts who set out to do what no one had done before: create a pillow whose sole purpose was to answer all the needs of breastfeeding moms and babies. Spearheading the effort was inventor Andrew Zenoff, a bachelor who proved that sometimes the best ideas come from those who have just enough distance from a problem to imagine solutions that have never been considered before.

First, Andrew and his team compiled a list of every complaint breastfeeding moms could think of with the existing pillows. The list ranged from lower back pain due to improper support, to poor latch-on, to babies “rolling” inward or away during the feeding due to using U-shaped pillows. This began a lengthy cycle of design and test, followed by redesign and retest until we had built over 50 prototypes in a single year. We poked, prodded, raised, lowered, tightened, loosened, shifted and adorned until, at last, we had a pillow that our mom testers loved so much, they couldn’t find a single way to improve upon it. Then, and only then, did we introduce My Brest Friend to mothers everywhere.

16 years later: the pillow loved around the world

Today My Brest Friend’s patented wrap-around design has made fans in over 33 countries where it is sold, as well as being used in hundreds of NIC units and birthing hospitals. It is the #1 choice of lactation consultants and consistently earns raves among nursing mothers, many of whom tell us our pillow has helped them achieve longer holding and feeding cycles with their babies. My Brest Friend has helped millions of moms breastfeed their babies. Our stylish new prints and fabrics make My Brest Friend the perfect item to register for or give as a gift.