OUR STORY
WE AIM TO PROVIDE THE HIGHEST QUALITY & MOST USEFUL BREASTFEEDING SUPPORT PRODUCTS FOR NURSING MOMS & BABIES AROUND THE WORLD.
FROM AN UNTHINKABLE IDEA TO BEST SELLING PRODUCT
THE MY BREST FRIEND JOURNEY...
Before My Brest Friend, when a mom wanted to breastfeed, she usually looked around the house for something nearby to help prop up baby into position. Her only options included:
- Bed pillows
- Rolled-up towels
- A sofa cushion
- A toddler u-shaped pillow
Unfortunately, none of these household items could properly support her nor stay in place for very long, which would fall out of position when Mom had to shift or move, causing frustration and ending the session early, or force Mom to stay frozen in place – resulting in muscle fatigue, back pain, extreme discomfort, and soreness.
Without the proper support (as nursing moms can often breastfeed up to 15 times a day), this can cause serious frustration and stress for both Mom and baby. The result is often less breastfeeding, or very often moms give up nursing entirely due to the difficulties with positioning and latch, before they have a successful experience.
This can be devastating for Mom, especially first time moms, and their sense of self. This can also mean that baby misses out on many important psychological and health benefits that come from bonding with Mom through breastfeeding. Both Mom and baby deserve the chance to enjoy all the benefits of successful breastfeeding in comfort, and at ease.
And so, we created the My Brest Friend nursing pillow.
Andrew Zenoff, the inventor of My Brest Friend, found that people close to him were struggling with this very issue. A young bachelor at the time, equipped with a curious mind and a business degree, Andrew saw an opportunity to help. He set out to do what no one had done before: create a nursing pillow with the sole purpose to meet the needs of breastfeeding moms and babies.
Andrew discussed the pain points and struggles with new nursing mothers and came up with a list of common complaints to help isolate the most important issues to address. This included lower back pain, improper support, poor latch, or difficulty keeping baby snug and secure. After a lengthy cycle of design and testing working with hundreds of nursing moms and lactation consultants, over 50 prototypes were developed in a single year. By this time, a team had been established to poke, prod, and adjust the design until a pillow that all the breastfeeding moms in a test group agreed was just right. Then, and only then, was the My Brest Friend nursing pillow introduced to the world.
OVER 25 YEARS LATER, THE MY BREST FRIEND NURSING PILLOW IS STILL THE MOST LOVED BY MILLIONS OF NURSING MOMS EVERYWHERE.
Today, My Brest Friend’s patented design is considered the #1 choice by lactation consultants and supports mothers in over 45 countries. It’s used in hundreds of NICU units and birthing hospitals. Most importantly, it consistently earns raving reviews from nursing moms, who tell us amazing stories about how our pillow has helped save their nursing journey, helped them to feel successful and confident as a new mom, and even achieve longer and more comfortable feeding sessions than they ever thought possible.
And Andrew is now the proud father of four healthy kids, two amazing girls and two wonderful boys, that keep he and his wife Sarah very busy and happy. All four of their kids nursed successfully and using My Brest Friend.